Areas of Expertise

Creative Direction
Art Direction
Graphic Design
Branding
Strategy

Yes, unlearndesign is taken form Yoda’s line in The Empire Strikes Back, “You must unlearn what you have learned.” Yoda has to teach Luke that what he knows is incorrect. Luke has learned that there is no possible way he can lift his X-wing Starfighter from the depths of a murky Dagobah swamp. Thus, Yoda tells him he must unlearn this.

Unlearn means challenging the way we think, changing perspective and finding solutions by approaching problems from uncharted angles. Unlearn is a philosophy. A principle that has guided me through 16 years of translating client concerns into success.

Experience:
Freelance (2003 – Present) Creative Director/Art Director/Designer
St. Gregory (2005 – 2020) Creative Director/ACD/Art Director/Designer
Dayton Daily News (2004 – 2005) Designer