A new spin on a “people just like you” campaign. To reinforce authenticity, we used actual GECU members in locations that are relevant to how the viewer might recognize the member (e.g., Baoku, a musician and teacher in his Northern Kentucky studio).

Client: General Electric Credit Union
Project: Brand Awareness Campaign
Creative Director: Greg Phillips
Writer: Stephanie Meinberg
Editing: Scotty Swemba
Video Production: Yellowhaus Studio